Nielsen, a leading global provider of information and insights into what consumers watch and buy, wants to help marketers differentiate their customer experiences through listening.
Nielsen announced an extension of its existing global alliance with ResponseTek, a global leader in customer experience management (CEM) software. Together, Nielsen and ResponseTek are bringing to the U.S. a powerhouse customer experience solution through a new global solution for clients: The Nielsen Listening Platform.
Loyalty360 caught up with Mike de Vere,....