For the InterContinental Hotels Group (IHG), customer engagement is all about recognition and respect. It is also about creating the special bonds between people that can result in long-term customer relationships, which is why IHG is boosting its loyalty program in new and interesting ways.
The British multinational hotel company, which oversees 4,800 hotels, is literally bringing IHG® Rewards Club to the next level with an all new exclusive tier called “Spire Elite.” The new initiative is a response to the loyalty program....