In a return to its 34th Street Manhattan location, Foot Locker, Inc. opened its doors on August 22, 2024, with a layout developed to elevate accessibility and raise the bar for retail in New York City.
Through the Foot Locker ‘Home Court,’ the brand has affirmed its unyielding support for basketball and “sneaker culture.” ‘Home Court’ will carry both on- and off-court products. The store concept was developed in collaboration with Nike and Jordan Brand and includes:
“Foot Locker ‘Home Court’ represents a pivotal advancement in how we connect with sneaker enthusiasts and elevate the basketball experience in collaboration with our brand partners,” said Mary Dillon, President and Chief Executive Officer of Foot Locker, Inc. “Our reimagined 34th Street store aims to set the standard for excellence in omnichannel retail, in line with our Lace Up Plan and deeply rooted in sneaker culture.”
A new look for Kids Foot Locker can be found at the 34th Street location, too. The retail space is designed to engage customers of all ages while encouraging younger demographics to embrace the “sneaker culture.”
Learn more about ‘Home Court’ here.
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