Nearly 80% of customers will provide personal information to what they consider a “trusted brand,” according to a new consumer behavior study from SDL.
The survey revealed that while consumers are not comfortable with being “tracked” in a physical store, they tend to not read brands’ privacy policies or take measures to opt-out of web tracking practices.
The survey findings highlight SDL’s Data and Privacy Study 2014, the latest in a series of SDL research reports that look at how the new, more....