Here’s an interesting statistic: 87% of “senior business decision-makers” in the UK, France, Germany and the Netherlands plan to increase investments in mobile marketing, according to a survey released by RetailMeNot and prepared by WBR Research.
Certainly, these decision-makers hope to increase the level of customer engagement in general.
Why the increase specifically? Respondents indicated:
- 74% to drive sales
- 72% to acquire new customers
- 37% to increase website traffic
Also interesting:
- 8—the average number of marketing channels used
- 66%—the percentage of marketers that invest more than half their budget on digital
The numbers also show: “52% of retailers surveyed 
are willing to invest in new technologies before being tested for their ROI,” says RetailMeNot, though 8 of 10 reported that they saw higher ROI in digital channels than traditional channels. Still, testing is also very important.