A new study shows that mobile consumers seek value from brands in exchange for their time, which increases customer engagement and loyalty.
A new research report, “Exploring the Role of Value in Mobile Advertising,” was conducted by Millward Brown in partnership with SessionM to explore the role of value and rewards in mobile advertising.
Joline McGoldrick, Research Director at Dynamic Logic – Millward Brown’s digital practice -- said in a press release that consumers want brands to provide valuable and....