CHICAGO, May 11—Mintel Comperemedia may have found the secret weapon many banks need to help combat consumer distrust: social media. Less than half of respondents to a recent survey stated that they believe their bank is a company they can trust, and a full 50% stated that they have less trust in banks than they did two years ago.
In the same survey, 22% of consumers said that they think that social media sites help them make good decisions about purchases, and an equal number say that social networking sites help....