In today’s market, companies are quickly learning that when it comes to customer experience, the old adage “less is more” rings true.
With more and more loyalty programs making the move to mobile apps, the thought of attaching one more physical loyalty card to the key ring is a step too far for many consumers: According to the 2016 Bond Loyalty Report, 57% of shoppers are looking to engage with loyalty programs on their mobile phones.
This trend of improving mobile loyalty capability can be applied to any....