Digital loyalty startup Belly, which got its start 20 months ago working with local businesses, is rolling out a new technology platform for national brands such as 7-Eleven and McDonald's.
The Chicago-based company supplies brick-and-mortar merchants with a dedicated iPad, typically set up at the cash register. Consumers get one Belly card, available in physical form or via a mobile device, that can be scanned by the iPad at all participating businesses. Customers receive points for their visits and can redeem those points for....