Maritz Loyalty Marketing announces the launch of a series of four whitepapers that examine and explain the strategic concept of true loyalty. With today’s digitally informed and empowered consumer, business leaders must recognize the need to approach lifecycle marketing differently. These whitepapers will provide the necessary insight into how true loyalty can be achieved.
The Maritz Whitepaper Series Includes:
1. What Every Business Leader Needs To Know About True Loyalty
2. Insider Tips to Building Next Generation Consumer Loyalty Programs
3. How To Deliver Bottom-Line Results With Engagement Marketing
4. Critical Factors To Ensure a Positive Customer Experience
Maritz recognizes that enhancing customer loyalty is the key issue facing business leaders at a time when consumer trust is waning, the economy is uncertain and consumers are able to shop more channels and brands than ever before. The Maritz Whitepaper Series explains the true loyalty concept and its supporting pillars: Loyalty Marketing, Engagement Marketing and Customer Experience. Unlike many whitepapers, Maritz goes beyond ‘the theory’ and provides facts, results, tips, best practices and how to get started immediately in a format that is designed to be a quick read for busy executives.
“We know that business leaders are time-pressed and action-oriented - they are looking for insight and ideas that they can translate to results now. While our papers do provide some research and the human psychology behind the loyalty concepts, it is more important that we provide information and advice that executives can action immediately,” said Bob Macdonald, president Maritz Loyalty Marketing. “Despite the abundance of loyalty programs in the marketplace, consumer loyalty has been on the decline since 2008 so it is clear that companies must redefine their approach to loyalty. These whitepapers will help them do that.”
Each whitepaper is grounded in the facts and trends that are driving the change in consumer behavior, and explains what businesses need to do to achieve measurable improvement in sales and to foster brand advocacy. Statistics and learning from thought leaders, North American and global research and Maritz Institute studies on human behavior are sourced and documented in each paper. Some highlights include:
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92% of consumers trust referrals from friends and family more than advertising and 70% trust consumer reviews. The True Loyalty Model, outlined in What Every Business Leader Needs to Know About True Loyalty, explains how companies can move beyond the traditional ‘do this, get that’ loyalty program to create a deeper value exchange between their customer and their brand.
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70% of loyalty program members have lost interest in at least one of the programs they belong to, which is a reflection of their attitude toward the program or company. In Insider Tips to Building Next-Generation Consumer Loyalty Solutions Maritz argues that all customers are not created equal and segments them based on attitudes and behaviors in the Maritz Loyalty Matrix. This paper goes on to demonstrate how a company can get better results overnight and lays out a proven email format to help them get started.
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72% of consumers who join a brand community report feeling more positively about the brand, so incorporating digital strategies into engagement marketing will accelerate the building of deeper customer experiences. Digital concepts like Gamification are explained and prioritized in How to Deliver Bottom-Line Results With Engagement Marketing.
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86% of consumers report shopping 2 or more channels and 58% of shoppers report using a smartphone to compare prices while shopping in a store. Critical Factors to Ensure a Positive Customer Experience explains how to shape the customers’ and employees’ experiences in every sales channel, whether a direct or indirect channel.
“It was important for Maritz to not only share what companies need to do to build true loyalty with customer and employees, but to also tell them how to do it. By providing examples, tips and actionable tools we want to enable companies to activate a true loyalty approach, including Loyalty Marketing, Engagement Marketing and Customer Experience so they can enjoy long-term sustainable growth,” concluded Bob Macdonald.
Click here to download What Every Business Leader Needs To Know About True Loyalty, the first of the four papers in the Maritz Whitepaper Series.
Webinar Advisory
Highlights of What Every Business Leader Needs To Know About True Loyalty will be presented in an interactive webinar:
Date: Thursday 6 December 2012,
Time: 01:00 PM - 02:00 PM
Dial-In Information: 1-866-850-3418: 4713229176
Moderated by: Scott Robinson & Sean Claessen
To register for this webinar click here.
About Maritz Loyalty Marketing
Maritz Loyalty Marketing is a world leader in Loyalty Marketing and it the creator of the true loyalty approach. Based in Toronto, Ontario, Maritz Loyalty Marketing provides its clients with customer loyalty solutions that consider the holistic customer experience – at every touchpoint and through all the stages of the lifecycle with a brand. Maritz Loyalty Marketing is wholly owned by Maritz LLC, based in St. Louis, Missouri. Maritz LLC also operates Maritz Research, Maritz Travel, Maritz Motivation Solutions, The Maritz Institute and more.