Loyalty360 Reads: uChoose Rewards® Members Benefit at the Pump, New Rural King Rewards VISA® Launched, and Applebee’s Date Night Pass Sells Out Fast

Pay with Points at the Pump: Partnership Benefits uChoose Rewards® Members  Customers with debit and credit cards issued by financial institutions participating in Fiserv, Inc.’s uChoose Rewards® program can use reward balances toward fuel purchases at 7,000 bp and Amoco locations. Almost four million consumers will benefit from the new “pay with points” initiative developed through a partnership between loyalty network platform provider Engage People and Velocity Logic, a provider of loyalty program....