Taco Bueno Debuts First-Ever Loyalty Program App with “Bueno Bucks” Rewards
Taco Bueno has officially launched its first mobile app and loyalty program, signaling a major milestone for the Tex-Mex chain. The new digital platform introduces “Bueno Bucks,” a rewards system that allows guests to earn 10 Bueno Bucks for every dollar spent. The initiative is designed to enhance the customer experience while giving loyal fans more opportunities to earn perks simply by ordering their favorite menu items.
Sun Holdings Founder and CEO Guillermo Perales said, “This launch represents a major milestone for Taco Bueno. As our first loyalty program for Taco Bueno, the app allows us to deepen our connection with our guests, introduce new digital innovation, and continue expanding in ways that bring even more value to our customers.” Sun Holdings is the parent company of Taco Bueno.
To celebrate the rollout, Taco Bueno is hosting “Bueno Bingo” for the remainder of February. The in-app game gives users a chance to win bonus rewards and exclusive prizes while encouraging them to explore different menu offerings. In addition to the game, the app provides access to member-only deals, surprise promotions, and limited-time offers, ensuring loyalty members receive early access to savings and special incentives.
Read all about it here.
BIGGBY® COFFEE Wraps Up 2025 With Growth, Loyalty Program Gains, and a Bold 2026 Agenda
BIGGBY® COFFEE closed out 2025 on a strong note, reporting robust systemwide expansion and improved performance at established cafés. Locations open in both 2024 and 2025 saw increased guest traffic, signaling sustained brand loyalty and positive response to new menu introductions. President and CFO Erin Kaylor attributed the momentum to a balance between innovation and consistency, noting that the brand introduced fresh offerings while preserving the drinks and experience customers already associate with BIGGBY®.
Kaylor said, “Our cafés saw more guests coming through the doors in 2025, and that’s a great indicator of how customers are responding to what we're offering. We’ve worked hard to deliver new products while staying true to what people already love about BIGGBY®.”
A key driver of engagement was BIGGBY®’s 30th birthday promotion, which featured a 95-cent Caramel Marvel, its signature beverage. The limited-time value offer attracted new and returning guests, reinforcing the brand’s everyday accessibility during a period when many consumers were more cautious with discretionary spending. Following the celebration, BIGGBY® rolled out updated branding and marketing materials to create more consistent messaging across its growing footprint. By year-end, the company had opened 47 new stores, bringing its total to 460 locations across 13 states, while also earning the No. 2 Best Coffee Chain ranking from USA Today–-recognition fueled largely by customer enthusiasm and repeat visits. Behind the scenes, BIGGBY® invested heavily in franchisee development throughout 2025, strengthening training programs with a sharper focus on financial literacy, operational performance, and long-term growth planning. Looking ahead to 2026, the brand plans to double down on loyalty-driven promotions, technology enhancements, and operational excellence. Early initiatives include “Twice as Nice Tuesdays,” offering double loyalty points on specialty beverages, and a TWIX®-inspired collaboration with Mars.
Learn more about BIGGBY franchising opportunities here.
ALEXIS LAUREN Launches ‘The Vault’ to Power Predictable Growth in Medspa Franchising
As the medspa industry sees intensive growth, ALEXIS LAUREN is introducing a new approach to client loyalty and franchise scalability through The Vault, a proprietary membership-based model. Instead of utilizing the traditional pay-per-treatment structure, the female founder-led luxury brand has designed a prepaid program that encourages ongoing engagement while delivering steady, recurring revenue for franchise partners.
ALEXIS LAUREN Founder and CEO Alexis Renda said, “Consistency is key in wellness, whether it’s fitness or skincare. We applied the same principles that drive loyalty in fitness—recurring engagement, flexible access, and clear value—into a medspa setting. The result is The Vault, our prepaid program that rewards clients for investing in their self-care, while giving franchise partners predictable revenue and stronger retention.”
The Vault allows clients to deposit monthly credits into a personal “self-care bank” that can be used toward any treatment or product at exclusive pricing. Unlike typical memberships, where unused sessions expire, every dollar contributed remains the client’s to spend, with credits rolling over automatically. The program has no hidden fees and offers built-in savings, perks, and exclusive discounts on facials, injectables, microneedling, laser treatments, and birthday rewards. For franchisees, the structure creates predictable income streams while strengthening retention.
Learn more about The Vault here.
Original Article Links:
Taco Bueno Launches First-Ever Loyalty App, Rewarding Fans with a Free Muchacho and Introducing Bueno Bucks Rewards Program
BIGGBY® COFFEE Caps 2025 With Stronger Café Traffic, Brand Refresh and New Tech Milestones
ALEXIS LAUREN Brings Fitness-Style Membership Model to Booming Medspa Market, Driving Franchise Growth and Client Loyalty