Southwest Airlines Returns as Official SEC Partner
Southwest Airlines has reaffirmed its role as the Official Airline of the Southeastern Conference (SEC), just in time for the 2025 college football season. The airline is expanding its game day offerings by adding extra flights for major matchups and providing passengers access to live SEC Network coverage when flying.
Southwest Airlines VP of Marketing Jennifer Bridie said, “Southwest Airlines is proud to be back for another year as the official SEC airline. SEC Football brings people together, and Southwest connects people to what matters most to them, so it is the perfect partnership for us to unite fans. With more flight options to games across our network, and live access inflight, we are thrilled fans can cheer on their team in the air or on the ground.”
Looking ahead, Southwest will add Knoxville, Tennessee as a new destination in March 2026. Supporters can book their travel at the Southwest website and stay updated on the latest news and promotions via the airline’s social media channels.
Read all about it here.
Allegiant Air Named Official Airline Partner of Notre Dame Athletics in Multi-Year Deal
Allegiant Air recently announced a multi-year partnership with Notre Dame Global Partnerships (NDGP), making it the official airline partner of Notre Dame Athletics. The collaboration highlights Allegiant’s continued investment in the South Bend community, where it has operated since 2005. Allegiant hopes to deepen its ties with the university, its fans, and the surrounding region.
Allegiant Chief Commercial Officer Drew Wells said, “With a shared commitment to excellence, it is a natural fit for Allegiant to align our brand with Notre Dame Athletics. We have been flying Notre Dame students and alumni for two decades, and we know sports have the universal power to unite people with a common goal of celebrating their favorite teams. We’re excited to expand our presence in the South Bend community and welcome The Fighting Irish on board.”
As a Championship Partner, Allegiant will integrate its brand across Notre Dame’s athletic programs through digital campaigns, social media, fan engagement experiences, and team travel. The collaboration leverages Notre Dame’s iconic national presence and devoted fanbase to strengthen Allegiant’s visibility while supporting the university’s student-athletes and fans. The airline will also provide affordable, convenient travel options for alumni, students, and fans, helping to connect the Notre Dame community across the country. Launching during this fall sports season, the agreement includes a special sweepstakes, localized promotions, and enhanced service offerings from South Bend International Airport (SBN), where Allegiant operates eight routes. The timing of new nonstop flights, including a new Fort Lauderdale route, is strategically aligned with major events like Notre Dame’s football game against the University of Miami.
Learn more here.
Dollar Tree Collabs With Uber Eats to Deliver Affordable Essentials Nationwide
Dollar Tree, Inc. has partnered with Uber Technologies, Inc., bringing nearly 9,000 Dollar Tree locations to the Uber Eats platform. The collaboration offers customers across the U.S. the convenience of same-day delivery for a wide variety of low-cost items, including party supplies, seasonal décor, snacks, and everyday household necessities. Through the Uber Eats and Uber apps, users can now access Dollar Tree’s unique and budget-friendly shopping experience without leaving home.
Dollar Tree, Inc. SVP of Retail Merchandising and Marketing Brent Beebe said, “Bringing Dollar Tree to the Uber Eats platform means customers can now enjoy the great value and everyday essentials they count on, plus the thrill of discovering those unexpected treasures – all with the convenience of same-day delivery. We’re making it easier than ever for our shoppers to access the fun, affordable finds they love, right when and where they need them.”
Uber Eats is kicking off the launch by offering a promotional deal of $10 off orders of $30 or more using the code DOLLAR10, valid through September 30, 2025. Uber One members will also receive free delivery and other exclusive perks. Ordering is simple: users can find Dollar Tree in the Uber Eats app under “Grocery,” “Retail,” or “Convenience,” choose their items after searching for them, schedule delivery, and track their orders in real time.
Explore the Uber Eats platform here.
Original Article Links:
Southwest Airlines® Touches Down as the Official Airline of the SEC with Flights to Get Fans to their Games
Allegiant Air Becomes Official Airline Sponsor of Notre Dame Athletics
Dollar Tree and Uber Partner to Bring Everyday Value to Doorsteps Nationwide