Loyalty360 Reads: Rewards Program Launched by Gatorade, Long John Silver’s Reveals Seacret Society Rewards Program, and Leveraging Consumer Communities with SheerID

Sports Drink Enthusiasts Have a New Membership Platform: Gatorade iD   The Gatorade Company, a division of PepsiCo, announced the launch of its first loyalty program, which is targeted to engage consumers who choose sports drinks. The rewards program can be found on the brand’s free membership platform, Gatorade iD. Earned points—10 points on every $1 spent online or in-store on select products—can be redeemed for discounts. Members can earn up to 5,000 points/month through purchases, referrals to the program, and....