Panera Breads Unveils New Loyalty Program as Research Highlights Loyalty as a Revenue Driver
Panera Bread is rolling out a new, points-based MyPanera loyalty program across 216 cafés, signaling a renewed push to deepen customer engagement and strengthen long-term relationships. The initiative reflects how loyalty programs—once simple reward systems—have evolved into powerful strategic growth engines for modern brands.
While loyalty programs may feel like a digital-age invention tied to apps and mobile wallets, their....