Loyalty360 Reads: November 23 | GM to Sell Car Insurance, Famous Footwear Reaches First $1 Million Donation, and More
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GM to Sell Car Insurance, Using Data on Your Driving to Set Prices The Wall Street Journal reports that General Motors Co. is launching a car-insurance business based on the idea its vehicles can remotely track drivers’ behavior and set insurance rates accordingly. The Detroit-based auto maker will offer insurance plans branded under its OnStar connected-car service, which comes installed on all GM vehicles in North America, the company said Wednesday. Customers who sign up agree to have their driving habits tracked, and those who....

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