Millennial Parents Tighten Holiday Budgets
A new survey by NMI of 1,000 U.S. Millennial parents (ages 28–44) finds that 63% say their holiday shopping budgets are tighter this year — yet 75% are still willing to pay extra for convenience. The study reveals mounting stress over finding the right gift, long store lines, and managing budgets.
Time and convenience are top of mind for this group. A large majority (87%) say the best shopping experiences allow them to “pay and leave quickly.” 80% would like more time....