Loyalty360 Reads: McDonald’s Discontinuing Drive-thru AI, Dunkin’Tern Campaign Will Enhance Customer Engagement, and Verizon Boosts Customer Loyalty with Gen AI
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McDonald’s Dropping Drive-thru AI Ordering Technology in July  McDonald’s announced that by July 26, 2024, it will discontinue its artificial intelligence (AI) ordering technology at more than 100 drive-thru locations in the United States, marking a setback in the fast-food industry’s adoption of AI. The iconic fast-food giant collaborated with IBM to develop and test voice-automated ordering systems. However, customers complained about the technology getting orders wrong, perhaps owing to problems with the....

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