Lobyco and Calgary Co-op Partnership Expanded
Retail loyalty platform Lobyco announced that it is expanding its partnership with North American retail cooperative Calgary Co-op. This extended collaboration comes after the success of their initial partnership, which began with a revamped loyalty program and a member-exclusive mobile app. Since September 2023, Calgary Co-op members have used the app to access personalized offers, play games for discounted and free items, earn Calgary Co-op Bonus Cash, view receipts, and manage their digital shopping lists and payments. The program has significantly boosted membership and engagement. More than 100,000 members regularly use the app.
“We couldn’t be more delighted about Calgary Co-op’s success,” said Anders Mittag, Chief Commercial Officer at Lobyco. “Since the outset of our relationship, we’ve known there was significant potential for a comprehensive loyalty program that would delight customers through digital engagement and gamification. We’re thrilled to be working with a North American business and are excited for what’s to come.”
The expanded loyalty program encompasses a robust brand ecosystem, including its groceries, pharmacy, fuel, home health care, liquor, and cannabis categories. Members can join for just $1 and benefit from a patronage program that distributes a share of the co-op’s profits annually in cash and shares based on member spending. The app allows members to monitor profit-sharing progress and receive their previous year’s patronage.
Check out this Instagram Reel from Calgary Co-op:
https://www.instagram.com/calgarycoop/reel/C61fd7HoGhZ/
Tractor Supply Foundation Donates More Than $150K for Severe Weather Relief
Following devastating storms that included approximately 125 tornadoes across the United States May 6-10, 2024, Tractor Supply Company and its foundation are pledging more than $150,000 to support relief efforts in hard-hit regions, including Texas, Oklahoma, Nebraska, Tennessee, and Michigan. The Tractor Supply Company Foundation is also pledging another $50,000 to the State of Texas Agriculture Relief (STAR). The contributions will assist farmers, ranchers, agribusiness owners, and producers affected by recent severe weather events.
“When disaster strikes, our first thoughts are always of our many friends and neighbors in these communities,” said Marti Skold-Jordan, Manager of the Tractor Supply Company Foundation. “It is our privilege to contribute to these relief organizations and offer on-the-ground support whenever possible to help these communities recover and rebuild.”
Tractor Supply stores have handed out gift cards to local nonprofits and shelters to assist in purchasing essential supplies like generators, tarps, tools, gloves, pet supplies, and more. Team members have also been actively involved in ensuring stores are well-stocked with emergency supplies and providing support to their communities.
Additionally, Tractor Supply is teaming up with Miranda Lamber’s MuttNation Foundation Relief for Rescues, Greater Good Charities, and the Relief for Rescues to support animal shelters and provide pet food and wellness vaccines to pet families in Texas and Oklahoma.
Learn more about the Tractor Supply Company Foundation here:
https://corporate.tractorsupply.com/community/foundation/default.aspx
Wunderkind Launches Autonomous Marketing Platform and Studio Application
Wunderkind unveiled an AI-powered Autonomous Marketing Platform alongside the launch of “Studio,” the platform’s first application designed to empower marketers and service teams by providing self-service tools to enhance their creative workflows. The Autonomous Marketing Platform leverages AI to streamline the marketing process, offering insights from trillions of behavioral data points. This enables marketers to craft and execute high-performance strategies across various channels. Key features include actionable data insights, omnichannel experience delivery, and integration with the broader marketing technology ecosystem.
“Our Autonomous Marketing Platform brings the full potential of our proprietary data and best practices to scale through AI,” said Bill Ingram, CEO at Wunderkind. “Studio significantly reduces the time spent on building marketing creatives and elevating outstanding performance. I’m confident that Wunderkind’s continued investments in AI allow us to deliver dynamic consumer experiences which drive revenue while guiding brands through massive industry changes.”
Wunderkind is planning additional AI-powered applications to optimize more tailored customer experiences, audience development, and detailed analytics on revenue attribution and engagement. Marketers are invited to attend Wunderkind’s virtual public roadmap event on June 26, 2024. The event will showcase the company’s Autonomous Marketing Platform and highlight applications in the works.
Learn more about the Autonomous Marketing Platform and Studio Application:
https://www.youtube.com/watch?v=j2wMQ80wZAw
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Original Article Links:
Lobyco Expands Partnership With Calgary Co-op After Continued Success
Tractor Supply Foundation Donates More Than $150,000 to Support Relief Efforts in Wake of Severe Weather
Wunderkind Announces Autonomous Marketing Platform, Launches Studio Application