Domino’s Enhances Pizza Tracker with AI and Real-Time Features
Domino’s has introduced major upgrades to its long-running Pizza Tracker, adding AI-powered features, a modernized interface, and more detailed real-time updates. Customers can now access a step-by-step view of their order’s progress, including when it enters the oven, when a driver leaves the store, and live GPS tracking during delivery. Powered by the company’s DomOS system, the updated tracker uses machine learning and real-time inputs to provide more accurate pickup and delivery time estimates. iPhone users also benefit from a new Live Activities feature, where they can monitor orders directly from their lock screen.
Domino’s VP of Global Digital Marketing, Mark Messing, said, “For 18 years, we’ve been providing customers with the ability to track every step of their order, from when it’s placed to when it’s being made, placed in the oven, and then ready for pickup or delivery. Domino’s was one of the first to launch what has become the gold standard in customer convenience across numerous industries. Domino’s Tracker is a beloved technology, and we’re excited to have made it an even better experience for customers!”
These improvements are part of Domino’s broader strategy to strengthen its competitive edge and enhance customer experience. The tracker upgrade follows earlier initiatives such as a revamped loyalty program and a full brand refresh across packaging, digital platforms, and in-store visuals. Strong business performance has supported these efforts, with continued same-store sales growth (3.7% in Q4), rising profitability (8% increase), and over a decade of market share expansion. Domino’s plans to build on this momentum, targeting significant long-term growth in both store count and U.S. retail sales.
Read all about it here.
McDonald’s and Netflix Bring K-Pop Film to Life with Themed Meals and Fan Experience
McDonald’s is partnering with Netflix to launch a limited-time campaign inspired by the film KPop Demon Hunters, turning its restaurants into an interactive fan experience starting March 31. The collaboration introduces two themed adult meals—one tied to HUNTR/X and the other to the Saja Boys—along with menu items influenced by South Korean flavors. Options include spicy breakfast sandwiches, hashbrowns, seasoned fries, specialty sauces, and a new McFlurry featuring berry flavors and popping pearls. The campaign is designed to connect fans more deeply with the film through both food and immersive storytelling.
McDonald’s Chief Marketing and Customer Experience Officer, Alyssa Buetikofer, said, “Everything we do at McDonald’s is for the fans, and no one can relate to that more than Netflix and KPop Demon Hunters. Big things happen when you bring two massive fandoms together, and this partnership was a natural fit. We found authentic ways to unite our iconic worlds—inviting HUNTR/X and Saja Boys fans into the rivalry in ways that feel true to the film and unmistakably McDonald’s.”
Each meal also includes collectible photocards that unlock exclusive digital content through the McDonald’s app, giving fans early access to special features and interactive elements tied to the storyline. By blending entertainment, food, and digital engagement, the partnership aims to merge two large global fan bases while extending the film’s reach beyond the screen. The initiative highlights McDonald’s ongoing focus on experiential marketing, using pop culture collaborations and global flavors to create memorable, limited-time offerings.
Read more here.
Sephora Launches AI Beauty App in ChatGPT
Sephora has launched a new app within ChatGPT, introducing an AI-driven beauty shopping experience designed to make product discovery more personalized and conversational. Initially piloted in the U.S., the app allows users to ask for beauty advice, such as recommendations for specific skin types, and receive curated suggestions tailored to their needs.
The experience integrates Sephora’s existing ecosystem, enabling users to link their Beauty Insider accounts and access loyalty perks like rewards, free shipping, and samples. By leveraging customer data and preferences, the app delivers more relevant recommendations while streamlining the path from discovery to purchase. Future updates are expected to include full in-app checkout, creating a more seamless shopping journey within ChatGPT.
This launch underscores Sephora’s focus on making beauty shopping more intuitive and accessible through AI. By bringing its expertise into a conversational interface, the brand reduces friction in product discovery and helps customers find the right products more efficiently.
Original Article Links:
Domino’s Modernizes its Pizza Tracker as Growth Strategy Gains Momentum
McDonald’s and Netflix Team Up for ‘KPop Demon Hunters’ Collab with New Meals and Fan Rewards
Sephora App in ChatGPT Brings a New Personalized Beauty Experience – Sephora Newsroom