Chipotle Boosts Marketing Spend with Targeted Promotions and Giveaways
Chipotle increased its marketing investment in late 2025, with spending reaching 3.5% of sales as the brand leaned into high-impact promotions and partnerships. Campaigns tied to major moments like Thanksgiving, college football, and collaborations with the PGA and EA Sports signaled a more aggressive approach. That strategy is already in motion with upcoming promotions centered on seasonal events. For Cinco de Mayo, Chipotle is offering digital customers free chips....