Chick-fil-A Plays It Forward While Blending Fun, Family, and Community Giving
Chick-fil-A is expanding its impact beyond the restaurant by launching Play It Forward, a feel-good original game show series that combines physical challenges, family bonding, and acts of generosity. The five-episode unscripted series can be streamed for free on the Chick-fil-A Play App and YouTube. Each 30-minute episode follows one family competing in fun, sports, and skill-themed games, such as Splashketball and Cherry Launch, for a cash prize, not for themselves, but to surprise and honor someone in their life who has made a meaningful difference.
Chick-fil-A Executive Director of Brand Strategy Dustin Britt said, “At Chick-fil-A, we understand the importance of serving families beyond our restaurants. We know there is a growing need for high-quality, family-friendly content—something that parents and kids can enjoy side by side. Play it Forward brings all of that together in one free experience: family time together, the fun of Chick-fil-A, and an opportunity to give back to those who make a difference every day in their communities.”
Hosted by local Chick-fil-A Owner-Operator Andrew Allman and produced in collaboration with Glassman Media and Sugar23, Play it Forward infuses traditional game show excitement with emotional moments of gratitude and giving. Competing families gift their winnings to unsung heroes in their community, such as a heroic delivery driver, a selfless veteran, or a local foster dog rescuer. Each episode ends with a heartfelt surprise reveal, where the deserving individual is honored with the family’s prize money, creating powerful moments of appreciation and connection. The featured families and their chosen honorees come from diverse backgrounds and communities across the U.S., including Wisconsin, California, Massachusetts, Kentucky, and Texas.
Read more here.
IHOP Launches $6 Value Menu to Bring Affordable Joy to Breakfast Lovers
IHOP has introduced a brand-new Value Menu as a permanent part of its core offerings, marking a major step in its mission to deliver satisfying meals at unbeatable prices. Available every day from 7 a.m. to 10 p.m. at participating locations nationwide, the $6 menu includes a choice of four complete breakfast meals, all made fresh on the griddle with quality ingredients and classic IHOP sides. With some locations offering the menu at $7, the rollout was created to address the growing demand for affordable dining without compromising on variety or flavor.
IHOP President Lawrence Kim said, “At IHOP, we believe great food should be accessible to everyone, every day. We know our guests are more value conscious than ever, so the launch of IHOP’s Value Menu is a direct response to what they want — delicious food, variety, abundance, and affordability without compromise, seven days a week. We’re 67 years young, and this is just the beginning of a new chapter where we bring fresh energy and continue to delight our guests with the comfort and joy they’ve come to expect from IHOP.”
The new menu features beloved breakfast staples like the Breakfast Faves Combo with pancakes, eggs, and bacon or sausage; the Ham & Cheese Omelette served with pancakes; the French Toast Faves Combo; and a hearty House Scramble with cheesy eggs, bacon, and crispy hash browns. To promote the Value Menu, IHOP has debuted a whimsical new campaign titled “Happy Plates,” featuring imaginative storytelling to delight Gen Z and millennial diners. Directed by creative visionary Drew Kirsch, the campaign reimagines IHOP as a dream-like escape where pancakes tower high, bacon grows on trees, and syrup flows freely. The playful visuals align with IHOP’s long-standing identity as a welcoming space where joy, comfort, and community come together.
Watch this YouTube video to watch the Happy Plates promotional.
Cheba Hut Unleashes Munchie Mob, A High-Tech, High-Fun Rewards Program Experience
Cheba Hut “Toasted Subs” has launched a revamped mobile app to blend convenience, fun, and flavorful rewards for its fanbase. Partnering with Thanx, the new Munchie Mob Rewards program uses card-linked technology to simplify earning points, called “Coin,” with every purchase, all while introducing a quirky cast of scary characters called “The Munchies.” From online ordering and fast payments to digital rewards and monster mayhem, the app is designed to satisfy cravings quickly and with style. Whether you’re stacking Coin or giggling at the antics of Flip, Gooey, or Drizz, the experience stays true to Cheba Hut’s irreverent brand identity.
Cheba Hut Senior Director of Marketing, Adam Porter, said, “It’s clear our homies wanted a simpler, cooler system, and now they’re all in. This launch proves reward apps don’t have to be boring—we made ours fun, fast, and not stingy with the stash. More important than anything else, the launch is about staying true to our roots and making sure our loyal fans feel the love. That being said, it certainly doesn’t hurt that we’ve simplified the process. It’s really a win/win/win for all parties involved, and is another way Cheba Hut is proving that growth doesn’t just mean more shops—it also means investing in the kind of tech that elevates the entire brand.”
Purchases are now automatically recorded once a debit or credit card is linked, and if something slips through, users can just upload a receipt to claim Coin. The tech makes life easier at the register, lightening the load for employees while enhancing accuracy in customer data. It’s a win all around—better guest experience, greater efficiency, and deeper brand loyalty driven by the app’s simplified functionality. At the heart of the launch is a larger brand refresh, with the Munchie Mob characters adding humor and personality across menus, digital platforms, and in-store vibes. Creative agency Planet Propaganda helped develop the mascots to match the brand’s laid-back, yet purpose-driven voice. With loyalty transactions doubling and new user sign-ups skyrocketing, the results speak for themselves.
Learn more about the Munchie Mob Rewards Program here.
Original Article Links:
Chick-fil-A Unveils New ‘Play it Forward’ Game Show Series
IHOP Introducing First Everyday Value Menu, Available Seven Days a Week for Just $6
Cheba Hut Unleashes New Mobile App, with Ordering, Payment, and Rewards