Bandai Namco Introduces a Year-Long Campaign to Celebrate PAC-MAN’s 45th Anniversary
Bandai Nameco Entertainment America Inc. has launched a year-long campaign to celebrate PAC-MAN’s 45th anniversary, highlighting the character’s enduring legacy since his debut on May 22, 1980. The campaign, themed “imPACt”, reflects PAC-MAN’s significant influence on entertainment and popular culture over the decades.
To capture PAC-MAN’s legacy, Bandai Namco Entertainment America Inc, debuted a visually captivating trailer, offering fans a nostalgic journey through PAC-MAN’s evolution, entirely crafted using Unreal Engine. You can watch the trailer here: https://www.youtube.com/watch?v=DrpS9vcBefQ&feature=youtu.be
Throughout the year, various activities and partnerships are planned to engage fans across multiple domains. A new game titled, SHADOW LABYRINTH ™, a 2D action platformer that presents a fresh take on the PAC-MAN universe, is set for release, with more details forthcoming. Additionally, PAC-MAN™ Simulator on Roblox, developed in collaboration with Supersocial, will offer players 45th anniversary-themed adventures. Fans can also look forward to special-edition gaming accessories for Nintendo Switch™ and Xbox platforms by PowerA, new playable electronic toys by dreamGEAR, and arcade machines by Arcade1Up.
Read more here: Bandai Namco Kicks-Off Year-Long Celebration to Commemorate PAC-MAN’s 45th Anniversary | Business Wire
Major League Fishing Extends Sponsorship with O’Reilly Auto Parts
Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced an expanded sponsorship with O’Reilly Auto Parts for the 2025 season. This partnership designates O’Reilly Auto Parts as an Official Sponsor across all MLF circuits, enhancing its brand presence at every Bass Pro Tour and MLF5 event throughout the year.
Hugo Sanchez, Vice President of Advertising and Marketing for O-Reilly Auto Parts, expressed enthusiasm about the partnership, stating that it aligns with the company’s commitment to engaging outdoor and fishing enthusiasts nationwide. “From trucks and trailers to marine and outdoor equipment, O’Reilly Auto Parts is proud to be a trusted source for everything anglers need to stay on the road and on the water. We’re thrilled to support the incredible competition that brings fans closer to the sport they love,” said Sanchez.
The agreement grants O-Reilly Auto Parts significant brand exposure through MLF’s platofrms, including the MLFNOW! Livestream and digital content on MajorLeagueFishing.com. Additionally, the partnership includes a strong brand presence at live events and on-site activations, directly engaging with fans. As the title sponsor of Bass Pro Tour Stage 4, O’Reilly Auto Parts will play a central role in one of the season’s most anticipated events, further strengthening its connection to the fishing industry.
Learn more here: Major League Fishing Signs O’Reilly Auto Parts as Official Sponsor in Expanded Partnership | Business Wire
Shake Shack Expands Partnership with Delta Air Lines
Shake Shack has broadened its collaboration with Delta Air Lines by offering its cheeseburgers to first-class passengers on select flights. Initially launched in December 2024 for flights departing from Boston, this in-flight meal option has now expended as of March 4, 2025, to include routes over 900 miles from major hubs such as Atlanta, Los Angeles, New York-LaGuardia, and Seattle.
The Shake Shack cheeseburger features a 100% angus beef patty topped with American cheese, served on a toasted potato bun. It comes with lettuce, tomato, and ShackSauce on the side and is served with chips, a Caesar salad, and a dark chocolate brownie. First-class customers can pre-order this meal option through the Fly Delta App or via an email link from seven days up to 24 hours before departure.
To celebrate this partnership and Uber’s integration into Delta’s SkyMiles program, the companies have introduced a promotional offer. SkyMiles members who joined the Delta x Uber waitlist by March 6 received a buy-one-get-one-free ShackBurger deal on Uber Eats. This initiative aims to enhance customer experience both in-flight and on the ground, reflecting Delta’s commitment to innovative partnerships.
Learn more here: Shake Shack expands partnership with Delta Air Lines