L’Oreal Partners with Emotiv to Launch Immersive Fragrance Experience for Customers
L’Oréal Group’s tech incubator has partnered up with neuroscience company Emotiv to launch a new headset device that helps consumers make accurate and personalized choices around their preferred scent.
The company’s tech incubator has already released devices across makeup, skin care and hair care.
This in-store experience also allows YSL Beauty to provide a level of personalization without altering its fragrance assortment.
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