Jaimey Wilman, Director of Marketing, Action Bag participated in an engaging Q&A with Loyalty360 to discuss her company’s take on customer loyalty, engagement, technology, and challenges.
How do you define loyalty, what does it mean to your organization, and how has it changed in recent years?
In the simplest of terms, loyalty means the customer continues to purchase our products and engage with our brand. We have been blessed with very loyal customers over the years. Our dual markets serve the packaging industry and our....