Tesco Offers Personalized Coupons Through Loyalty Program
Tesco will offer 90 million personalized coupons to its Clubcard loyalty program members. The coupons are part of the British grocery chain’s efforts to increase customer loyalty and keep sales stable amid inflation.
From its most recent financial result, Tesco noted almost 80% penetration for its 14+ million Clubcard members. In response, Tesco is replacing its two previous apps with one unified “Clubcard and Grocery App.” Alongside the new app....