Bridging the Gap Between Investor Relations and Customer Loyalty
Fifty percent of Americans own stock in a publicly traded company. Of those stockholders, 80 percent support the companies in which they own stock by shopping the stores, purchasing the products or using the services. It’s naturally built-in brand loyalty. So, why aren’t those most loyal customers being rewarded?
Jeff Lambert set out to do something about that. With two decades of entrepreneurial experience in marketing and investor relations, Lambert spent....