Analytics drives a 3-step loop of strategy setting, campaign execution, and marketing accountability that has accelerated Harry and David’s customer growth and loyalty efforts.
Harry & David is one of the country’s oldest catalog mail-order companies, founded in 1910 when William Howard Taft was President of the United States. The brand evolved into the premier direct marketer of fruit and food gifts. But, the 103-year-old company has not rested on its laurels and continues to take full advantage of analytics to drive....