CINCINNATI, OH. (April 22, 2010) Loyalty 360- The Loyalty Marketer’s Association today announced its partnership with Vesdia Corporation, the leading provider of multi-channel merchant networks and shopping incentive services to financial institutions, airlines, affinity groups and merchants.
Since 2000, Atlanta, GA-based Vesdia has leveraged its proprietary, proven technology and leading merchant network to provide merchant-funded reward solutions that create marketplace differentiation, integrate seamlessly with existing operations and result in increased profitability.
“As a market-driven think-tank on everything loyalty, Loyalty 360 shares Vesdia’s passion for creating and delivering customer-focused loyalty solutions,” says Lars Holmquist, CMO of Vesdia. “We are excited to partner with Loyalty 360 so that we can share with its membership of early adopters the latest innovations around multi-channel merchant-funded loyalty programs.”
“Multi-merchant and multi-reward are positioned to become even stronger plays in the customer loyalty space,” says Mark Johnson, President and CEO of Loyalty 360. “As the coalition loyalty model continues to grow, we look forward to working with Vesdia in educating our members about how they can effectively implement these programs to drive customer loyalty.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.
About Vesdia Corporation
Vesdia Corporation is the single largest provider of partnership marketing and multi-channel merchant network services. Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, airlines, affinity groups and merchants enabling customers to earn more meaningful rewards faster. For more information, visit www.vesdia.com.
Media Contact:
Cindy Kazan
414/352-3635; ckazan@communik-pr.com