CINCINNATI, OH. March 18, 2010—Loyalty 360, the Loyalty Marketer’s Association today announced its partnership with edo Interactive, a pioneer in developing technologies that leverage pre-existing global, point of sale (POS) payments infrastructure along with modern social networking communities for digital marketing purposes.
Founded in 2007, edo Interactive’s Patent Pending edo Marketing Platform (EMP) creates value for leading brands, card issuers, and consumer. Prewards, the foundation of the EMP are “coupons on your card”, delivered directly to consumers’ payment cards (prepaid, debit or credit). Offers can be targeted based on demographics, transaction history and other factors for a high level of marketing precision. Consumers are alerted to Preward offers via e-mail, text message and the Web, meaning they receive timely, relevant offers. Redemption occurs automatically when the consumer swipes a payment card at the point-of-sale, and an immediate email and/or text message confirms the redemption.
“As a market-driven voice and think tank of customer loyalty ideas and new technologies, Loyalty 360 shares edo Interactive’s passion for bringing to market cutting-edge yet proven tools and strategies companies need to drive engagement and deliver bottom-line results,” says Ed Braswell, CEO of edo Interactive. “Loyalty 360 is perfectly positioned to help us generate awareness and understanding of our Preward marketing platform and keep our finger on the pulse of the latest trends and best-practices in customer loyalty marketing.”
“The market is looking for innovative, value-add prepaid loyalty products and edo Interactive is answering this need head-on,” says Mark Johnson, CEO of Loyalty 360. “We strive to continually introduce our member to outside-the-box solutions that can effectively drive their loyalty marketing efforts. The edo Marketing Platform——which combines the benefits of payment services, customer targeting, and digital coupons to create a new advertising medium to drive customer behavior—- is one I know they will want learn more about.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.
About edo Interactive, Inc.
Founded in 2007, edo Interactive is a leader in digital and mobile advertising solutions, connecting leading brands with consumers. edo Interactive’s Preward Platform leverages pre-existing payment networks to help brands control their discount programs and deliver targeted and relevant promotions. For more information, please visit www.edointeractive.com.