Lettuce Entertain You has lowered the threshold for its loyalty rewards in order to improve communications with customers and drive more business into its 80-plus restaurants, most of which are located in the Chicago metropolitan area.
Chicago-area members of the restaurant chain’s Lettuce Entertain You Frequent Diner Club had received loyalty rewards once they had earned 360 points, resulting in a $25 credit. Now the threshold is 140 points for a $10 credit, in line with Lettuce Entertain You restaurants in other cities.
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