UK bookmaker Ladbrokes has signed a two-year deal with mobile marketing and advertising technology provider Velti as the company continues to focus on further developing its mobile offering.
Velti will supply its cloud-based mobile messaging platform, mGage Communicate Pro, to Ladbrokes' retail division.
The solution offers real-time messaging to enhance communication, improve efficiency and drive revenue for brands. The cloud-based messaging platform enables businesses to send customers personalized, timely and relevant messages via....