Kmart Sees Incredible Customer Engagement Opportunity Through Ugly Sweater Holiday Challenge
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With Christmas just 24 days away, the holiday season is in full swing and what does that mean at Kmart? The #UglySweaterforBetter Social Media Challenge, which launched Nov. 28. Each day through Dec. 24, Kmart will donate $1 to St. Jude Children’s Research Hospital for every qualifying Facebook, Instagram, or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag: #UglySweaterforBetter. Showcasing ugly holiday sweaters is the path toward a great charitable donation from Kmart to St. Jude Children’s....

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