Rapidly changing technology can give any marketer a big boost when it comes to customer loyalty.
For example, Kellogg Company and its highly successful Kellogg Family Rewards loyalty program.
Thanks to technology, the company announced enhancements to the loyalty program whereby millions of program members in the U.S. will now be able to collect their points automatically.
Members no longer will need to enter codes found on the inside of packages to collect points and earn rewards. In addition, more Kellogg brands are participating....