According to recent studies, more than 75% of Americans belong to some type of rewards program, and most consumers have multiple loyalty program memberships. The question is: how do you capture consumers and keep them coming back for more? With the news of the Durbin Amendment capping debit swipe fees and many banks cutting the free perks consumers have grown used to, like rewards programs, now there’s even more of an opportunity for other loyalty and rewards programs to step up to the plate.
When we created Swagbucks in....