Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty
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For the last 60 years, Kampgrounds of America (KOA) has been a leader in the outdoor hospitality industry. KOA consists of two unique companies: Kampgrounds of America Inc. and Terramor Outdoor Resorts. KOA is the world’s largest system of privately-owned, open-to-the-public campgrounds, with 500+ locations across North America. Terramor focuses on delivering a refined and upscale outdoor experience.   Since the brand’s founding, KOA has used customer feedback and data to drive decision-making. Additionally, KOA’s....

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