Loyalty 360 – The Loyalty Marketer’s Association announced today that Jim Iott has joined the organization as Vice President of Sales. Most recently, Iott was with WOMMA, the Word of Mouth Marketing Association, where we was responsible for developing and selling WOMMA’s sponsorship and advertising programs and member recruiting.
Since its launch in January 2009, Loyalty 360 has become the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. With more than 20 years of experience developing, managing and selling successful loyalty, partnership and sponsorship marketing programs, Iott will play a vital role in spearheading Loyalty 360’s continued growth.
“Jim’s energy, passion, and extensive marketing and sales experience in business-to-business and consumer environments will help solidify Loyalty 360’s reputation as the premier association in the loyalty space,” says Mark Johnson, CEO of Loyalty 360. “We’ve grown our membership and sponsorship base by more than 100% over the past year. With Jim leading our sales efforts, we are positioned to continue this explosive growth to become the leading think-tank in the areas of loyalty, engagement, retention and customer experience.”
“As the only association that addresses the full spectrum of both customer and employee loyalty issues, Loyalty 360 offers insights and opportunities that are unmatched in the industry. I’m thrilled to become a part of this unique and fast-growing organization and helping to take it to the next level,” says Iott.
Prior to WOMMA, Iott as was responsible for managing program strategy, communications and operations for Gold Passport, the award-winning global loyalty marketing program for Hyatt Hotels and Resorts. Before that, he developed sales forecasts, product tracking programs, and other market research projects for the Ready-to-Eat cereals division of the Quaker Oats Company. Iott holds a Bachelor of Arts degree from the University of Michigan and an MBA from DePaul University.
About Loyalty 360
Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org) is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.