JCPenney announced plans to debut JCPenney Beauty in its stores nationwide. The national rollout builds on the flagship partnership with thirteen lune. Thirteen lune’s BIPOC-founded beauty brands will be spotlighted in the stores and comprises roughly 20 percent of the JCPenney Beauty assortment. JCPenney Beauty is making inclusive beauty products widely accessible via assortment, availability, and price point.
JCPenney Beauty’s expansion, and continued exclusive partnership with thirteen lune, is the next step in the....