LoyaltyOne President Bryan Pearson invoked Charles Dickens and the first two classic lines from “A Tale of Two Cities” – “It was the best of times, it was the worst of times” – when asked if this is a good time to be a CMO.
“It’s a good time to be a CMO,” Pearson said. “With the technological applications and
the data available, but on the other side there are a lot of pressures of privacy concerns, costs, and organizational changes which are real issues.”
With all of the....