Recent data from the Pew Research Center and Nielsen on the high purchasing power and the growing population of Asian Americans in the United States has impressed many advertisers and marketers. As of 2018, the buying power of Asian American is $986 billion, making them the fastest growing group in the United States. The market is still growing and estimated to reach $1.3 trillion by 2022. Asian Americans have become one of the most important multicultural communities for marketers, and iTalkBB has capitalized on this growth by offering international phone service between North America and Asia.
Because Asian Americans have such powerful purchasing power, brands and businesses should invest in more advertising to appeal to this fast-growing ethnic group. This will expand their customer base within the Asian American community. Many brands have found it difficult to connect with Asian Americans because they are less unified than other groups due to the differences in languages and customs throughout different sub-Asian groups. This creates the opportunity for advertisers and marketers to target niche groups and increase audience accuracy rates. In order to capture their attentions and build multicultural marketing strategies, advertisers and marketers need to partner with a brand that understands the needs and wants of the community.
iTalkBB has been providing products and services tailored to its 1.2 million subscribers and has developed a strong influential bond with the Asian community across North America. With the help of iTalkBB Media, advertisers and marketers can easily connect with this promising market and gain insights to develop successful multicultural strategies to increase sales, build brand awareness, and expand market size.
In 2018, the company announced a strategic partnership with Verizon Fios to provide the highest quality Asian TV content to more Asian Americans to help Verizon build trust with the Asian American community. Verizon Fios targeted Asian Americans age 18 by sponsoring one of the company’s hottest dramas of the year, Ruyi Royal Love in The Palace, with a TV commercial. The commercial has reached thousands of Asian households, and the Verizon Fios logo was displayed on promotion posters at the company’s retail stores in highly concentrated Asian American population areas.
In order to build connection and show appreciation toward Asian cultures, Verizon Fios also sponsored iTalkBB’s CCTV Spring Festival Gala in 2018 and celebrated the most important Asian Holiday with iTalkBB audiences.
As the number one Asian TV content provider in North America, iTalkBB Media is proud to help agencies, brands, and local businesses target the Asian community in a meaningful way with its unique advertising solutions. The company provides measurable advertising services and productively maximizes brand exposure to the Asian community across the nation.
In addition, iTalkBB Media provides advertising opportunities at iTalkBB product retail stores, official websites, Asian American Community, etc. for advertisers and marketers to showcase their respect and appreciation for the community at a larger scale.