At Loyalty360, we interview brands on a daily basis and it is widely understood that the customer is in the driver’s seat today.
As a result, marketers must listen and adhere to what customers are telling them.
In Marketo’s report, The State of Engagement, it’s quite clear what customers want: They want value and connection at every touch point. The report includes a survey of more than 2,000 marketers and consumers in the United States, United Kingdom, France, and Germany, including B2B and B2C.
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