Customer loyalty programs aren’t working like they used to and marketers need to take a fresh look at their respective strategies to ensure success, according to a new report from Accenture Strategy. As a result, the report shows, companies are wasting billions of dollars annually.
Marketers must pay attention to the new factors driving customer loyalty in the digital age or risk losing customers for good, the report notes.
The report titled, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely....