An omnichannel approach delivers many ways for customers to engage across retailer websites and online platforms, through social media, via mobile apps, and, of course, in-store. Today’s consumers not only expect an omnichannel experience when shopping and engaging with brands, but they also look for increased personalization to reinforce the belief that the brands they choose to shop truly know them. The digital and in-store experience must match those expectations, and when they don’t, customers will look to other brands to....