Besides customer experience, innovation is a massive buzzword in loyalty marketing these days. For Lululemon Athletica, innovation is a top priority that plays a starring role in its ongoing quest for brand loyalty.
Lululemon Athletica CEO Laurent Potdevin talked about his company’s unique stance toward innovation during Wednesday’s fourth quarter earnings call.
“We’ve now also brought our Lab concept to the United States with our first location, which opened yesterday (March 29) on Bond Street in New York,&rdquo....