Adapted from Business Gamification For Dummies:
What exactly is gamification? Gamification refers to the use of game mechanics and rewards in a non-game setting to increase user engagement and drive desired user behaviors. You can use gamification to increase such things as stickiness, sharing, content creation, purchases, and so on. For those looking to adopt this strategy for their businesses, the newly published Business Gamification For Dummies® will teach you how to apply gamification techniques and....