Brands are searching for ways to offer consumers a truly connected experience. This kind of seamless CX often comes by way of a sophisticated mobile app; a smartphone experience that gives customers full control over nearly every aspect of the journey. Amazon is likely among the first companies to come to mind when thinking of these seamless mobile apps, but the idea has now spread to countless other verticals including, now, the automotive industry.
This is because Hyundai, a company best known for cars like the Santa Fe and....