Kirkland, Wash.—Hipcricket, the one-stop mobile marketing and advertising company, today announced that it has reached an industry-leading 100,000 campaigns, including more than 20,000 in 2010 using elements ranging from SMS to MMS to CRM to mobile-social programs, mobile coupons, QR codes, branded applications, mobile web, and more. Hipcricket has powered mobile campaigns for a broad range of clients including brands, agencies, media companies and enterprises. Clients include MillerCoors, Nestle and Macy’s among hundreds of others.
The pace of activity has advanced dramatically since Hipcricket powered its first campaign in 2004. The company is seeing double digit growth in the amount of campaigns processed each month, with 17 percent per month growth on average in the first quarter of 2011.
“One of the major benefits of mobile as a marketing and advertising medium is the ability to measure the success of campaigns and make changes in real time. Backed by our cloud-based HIP 7.0 platform, Hipcricket’s client campaigns can be continually optimized,” said Eric Harber, Hipcricket president and chief operating officer. “Whether it’s building integrations for leading CRM systems or creating the first mobile-social solution, Hipcricket is using 100,000 campaigns worth of ‘learning experiences’ to innovate and drive measurable business results.”
Hipcricket’s first campaigns in 2004 were SMS-based listener-loyalty clubs for its radio station clients. The company has built upon these fundamentals of mobile customer engagement to power campaigns for its major national brand clients. Hipcricket has also increased its footprint in the agency world, through key partnerships with more than 70 agencies, and is itself the mobile agency-of-record for a growing number of clients, including the American Cancer Society.
With 100,000 campaigns under its belt, Hipcricket continues to take mobile marketing and advertising to new places, including:
- Leading social media networks, with the world’s first platform to link mobile marketing and social networking, announced earlier in 2011;
- Late-night television, through multiple live commercials that included mobile-based “calls to action”;
- The latest smartphones and tablets, through branded applications and QR codes;
- Lucrative markets, through highly-targeted campaigns to Hispanics and other key demographics.
About Hipcricket Inc.
Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, advertising networks, MMS, 2D/QR codes, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable successes through an industry-leading 100,000 campaigns for clients such as Macy’s, MillerCoors, Nestle, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Dallas, Chicago, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.
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