Hilton HHonors has new program redemption features of Points & Money, Premium Room and Room Upgrade Rewards. HHonors loyalty program launches the biggest reward improvement options in more than a decade just two weeks after issuing a Hilton HHonors press release announcing a global promotion going beyond points to honor its members. I think the new reward options are a more attractive message for loyalty members seeking HHonors experiences.
Hilton FAQ document states these rewards are a pilot program that will roll out worldwide through 2011.
The Hilton website is in the process of updating its system to manage these new reward options. Customer service agents state these reward options should be available online sometime this week.
Since many of the reward details are not available at this time, I have listed the new reward types and comparable rewards with other hotel loyalty programs.
Read the comparisons here.