A sign of greatness is when high-level performers want to get better. That is also true of Hilton’s loyalty program.
Hilton’s HHonors loyalty program has been incredibly strong and vibrant for quite some time. Now, the iconic brand overhauled the loyalty program, dropping the extra H, while adding new rewards and benefits, and increasing the flexibility of points.
Aaron Glick, vice president of Hilton Honors, talked to Loyalty360 about the factors that prompted the changes to the loyalty program.
“It’s our....