Officials at Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, realized their loyalty program needed a refresh.
Hibbett Sports operates more than 1,000 stores in 33 states.
Sarah Sharp-Wangaard, vice president of marketing at Hibbett Sporting Goods, talked to Loyalty360 about the loyalty program redesign.
What prompted the loyalty program relaunch at HS and what are the main enhancements to it?
Sharp-Wangaard: We analyzed several key performance indicators that signified the program needed a refresh....